It gets better every year, and the community spirit among all attendees is a credit to the organizers. Meeting up with old friends and making new ones is an integral part of Viva Sounds, and this year was no different. Same time, same place next year!

What a beautiful city and the venues were superb. 100% wanna experience it again!

The best place to discover fresh talent and connect with key players in the industry. Viva Sounds puts Gothenburg on the map!

Viva Sounds is a music conference and festival in the vintage spirit and compact uproar of the SXSW I knew in the early 90s – when Austin, Texas was truly weird. In Gothenburg – a city rich in history and culture – the venues are all within arms reach, the conversation is always alive and I've come home each time with new favorite bands – and friends. Viva Sounds: Try it. You'll dig it.

It’s an incredible festival that’s grown into one of my favourites. The best thing about Viva Sounds is the sense of community. Long may that continue!

I think have told you this but here it goes - for me Viva is the best showcase festival I have been to. Staff/organizers, delegates, topics, music, it feels like specially taylored suit for me.

This is my second year attending and once again it astounded me how a small indie team gives such personalized attention to a massive amount of humans & activities. Love their signature street language copy, throwing playful shade at large corporate conferences. Refreshingly all about advocating for independent companies & artists.