Annika Forsberg

Annika Forsberg is a seasoned music curator and talent booker known for her work on Swedish television programs such as "Allsång på Skansen" and "Skavlan." In her role, she is responsible for selecting and booking musical guests, aiming to create diverse and engaging lineups that resonate with audiences. In a 2019 interview, Forsberg discussed her approach to curating artists for "Skavlan," highlighting the importance of balancing popular names with emerging talents to surprise and delight viewers. She emphasized the value of considering each program's unique identity and audience when making booking decisions. One notable achievement in her career was organizing "En fest för Abba," a special concert celebrating the 50th anniversary of Abba's Eurovision win. The event featured a wide array of artists, including Molly Sandén, Seinabo Sey, and The Soundtrack of Our Lives, offering fresh interpretations of Abba's classic hits. Forsberg aimed to present a lineup that was both unexpected and captivating, contributing to the event's success.
Through her meticulous and thoughtful approach to artist selection, Annika Forsberg has significantly influenced the musical landscape of Swedish television, introducing audiences to a rich tapestry of musical styles and performers.