Oscar Kriek

Oscar Kriek is Director of Partnerships at TicketSwap, a trusted ticketing marketplace operating in 42 markets with over 18 million users. Through integrations with 93 ticketing companies, TicketSwap supports events, venues, festivals, artists, and labels worldwide, offering data insights and marketing tools that boost both primary and resale sales.
Oscar has worked across the event industry since the early 2000s, from artist agency to promotion and online media. He co-founded the mobile-first media platform I’M IN in 2013, which reached 1.2 million users in its first 24 months. In 2016, he joined Paylogic, helping rebrand and reposition the company, and became a senior business strategist after its merger with See Tickets.
Oscar joined TicketSwap in 2021 as Head of Business Strategy, developing new business models, product propositions, and brand campaigns with partners including Heineken, Red Bull, Domino’s, and Swapfiets. He was promoted to Director of Partnerships, scaling operations across 14 countries and managing an international partner portfolio of 50,000+ events.